What does the term “independent artist” mean to you? Do you believe you can or should handle all aspects of your career by yourself? In reality, juggling a wide range of diverse responsibilities makes it difficult to focus on your music.
Many artists find hiring a manager actually allows them to have more control over their career. Here’s a look at what a manager does along with tips to help you make the right choice.
What Does a Manager Do?
If you’re like most artists, you’re passionate about music but not so excited about the day-to-day tasks like scheduling and promotion. A good artist manager takes charge of the business side of your career, including finding other capable people to work on your team, freeing you up to concentrate on the creative side.
A manager will also serve as a buffer between you and the rest of the industry, including journalists, labels and agents. Not only is it easier for managers to network with others in the industry, but they’re usually experienced negotiators who can reach agreements favorable to your best interests.
Keep in mind that having a manager is not a guarantee of instant success. What a manager WILL do is work hard to create and optimize opportunities for you.
Tips on Hiring the Right Manager
- Find someone with whom you have a natural rapport. You’ll probably end up spending more time communicating with your manager than with your significant other. It’ll be difficult, painful and counterproductive if you choose someone you ultimately can’t get along with.
- On the other hand, don’t make the mistake of hiring a friend or family member unless they’re already an experienced manager. You need someone with at least some knowledge of the music industry.
- Good connections are helpful, but ambition is a more useful quality. A manager is successful when you’re successful, so an energetic, ambitious person will go the extra mile on your behalf.
- This may sound counterintuitive, but consider going with a manager who has a smaller roster of artists. While a manager who handles several acts may be successful, they probably won’t have a sufficient amount of time to devote to your career.
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