Music Business

15 Seconds of Fame: How TikTok Is Reshaping the Music Industry

By |March 29th, 2022|

In October 2020, millions of TikTok viewers watched as a skateboarding man named Nathan Apodaca wistfully lip-synched the Fleetwood Mac hit, "Dreams." In no time, the 43-year-old song vaulted back onto Rolling Stone's Top 100 while the band reported its best-ever week in streaming. How did this whimsically-named social media [...]

Music NFTS and How They Can Change the Future of Music

By |March 1st, 2022|

You've probably noticed that the music industry has added an acronym to the list that includes MP3, CD and LP, but NFTs are more than just another format. This product has the potential to revitalize the industry by putting more control back in the hands of artists while providing greater [...]

What You Need to Know About Booking Agents

By |July 14th, 2020|

Music is your life, but the music business is probably something you're not quite as passionate about. An experienced and dependable booking agent saves you a lot of headaches while helping to optimize your career growth. Here's a helpful overview of what a booking agent does along with how and when [...]

8 Creative Ways to Make Money in the Music Business

By |June 30th, 2020|

The scope of the music business ranges further than you may realize. Music is so deeply ingrained in our lives that its application goes beyond concerts and recordings. If you've chosen a career in music, there's a wide variety of options available. Chart your own course with these creative ways to make [...]

Time to Hit the Road? 5 Tips for Touring on a Budget

By |June 9th, 2020|

Touring is more than just a means of promotion for an independent artist. It's a chance to do what you love while connecting with the energy and enthusiasm of a live audience. While you might not expect to make a lot of money on your early tours, you don't want [...]

A Guide to Branding for Independent Artists

By |May 26th, 2020|

When you hear names like Coca-Cola, Disney and Apple, you make an instant association. That's the power of branding, which is a promotion strategy that lets consumers know what to expect from a product. Branding is also important for independent artists as a way to set themselves apart from the [...]

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